When hearing conversion rate optimization, many think of the application of psychological principles such as social proof or scarcity. But before employing those, e-commerce businesses first have to get their fundamentals down—which many don't. In this article, I present five foolproof (and proven) ways to optimize your conversion rate: optimizing your checkout, getting rid of shipping costs (as much as possible), focusing on usability, getting rid of dark patterns, and gaining a deep understanding of your customers.
There is a plethora of customer research methods out there and it can be difficult to stay on top of things when it comes to choosing the right method for a given research question. Specifically in the realm of product discovery, when it comes down to being able to decide whether an idea generates business value or not, certain methods lack validity or are not properly applied. In this article, André Morys provides an overview over when to use which (combination of) methods(s) for product discovery.
An effective personalization strategy should be treated as a design problem with a structured framework of ideation, implementation, and evaluation. Co-creation workshops are used to brainstorm audiences and personalized content based on credible hypotheses, which are then implemented and continuously monitored to assess the performance of the personalization strategy and individual campaigns. A good strategy focuses on UX while helping with achieving business goals.
This article presents 9 guidelines for building and leading UX teams. They are based on what I learned from the people who led me as well as my own experience: recruit diverse talent; set up a process (and iterate); involve other teams from the start; be fair; have regular ceremonies; pass on knowledge; have a vision; ask questions (a lot); and make UX visible.
Depending on the environment you have to navigate, it's not always easy to try and apply all of the awesome design methods that are out there, be it due to daily business or a lack of management buy-in. In this article, I describe 5 methods that I have successfully and effectively applied in C&A's eCommerce department: Design Jams, Storyboards, Crazy 8s, 4×4×4, and Buy a Feature.
When I started working on HoloBuilder.com over a year ago, there was no support. Of course, we would've immediately helped anyone who sent us a question via e-mail or Twitter, but those options weren't communicated anywhere. Users accessing HoloBuilder ended up directly in our augmented/virtual reality creator, the only way for communication with us being a… Continue reading Lean Support: The Case of HoloBuilder
At this year's INFORMATIK conference held by the GI in Cottbus, I had the chance to present a research paper (full text here) about HoloBuilder—officially titled "Enabling Industry 4.0 with holobuilder"1—that I wrote together with my colleagues Kristina Tenhaft, Simon Heinen and Harry Handorf. In our paper, we examine HoloBuilder from a research rather than… Continue reading Enabling Industry 4.0 with HoloBuilder
In my capacity as the chief data analyst of bitstars, it's one of my key responsibilities to regularly compile all relevant figures concerning our web platform HoloBuilder. These figures are mostly intended for people who don't have the time to dive deeply into some fancy but complicated statistics. Hence, from the user experience perspective it's… Continue reading How ’bout some fancy dashboards for ya? Power BI vs. Geckoboard
For about 5 weeks now, I've been working in my new job at bitstars (an augmented/virtual reality start-up based in Aachen) and so far have been mainly involved in the development of our new platform HoloBuilder. What is HoloBuilder? HoloBuilder allows to create what we call 3D presentations, or 360° presentations if photospheres are involved (see… Continue reading Introducing HoloBuilder