Digital product design teams are often referred to as “the UX team” or “the UX/UI team,” which are terminologies that can significantly disturb a proper understanding of what UX and digital product design actually are and what a digital product design team does. For one, the user’s experience can’t be designed in the first place, and “doing UX” goes way beyond the scope of digital product design. For another, saying “UX/UI” isn’t meaningful since they’re neither the same nor separable concepts within a process; one can’t “do UI” without also “doing UX.” Generally speaking, digital product design covers design research, interaction design, and visual design, and it’s a much more accurate term for what’s commonly referred to as “UX” or “UX/UI.” We believe a proper understanding of terminology is essential for being able to deliver one’s best possible work as a designer.
Tag: UX design
Creating Medium-Fidelity Prototypes for AR/VR Experiences
Prototyping in 3D isn't the same as in just two dimensions. Compared to regular, flat websites, augmented and virtual reality have very different requirements when it comes to creating prototypes. To close a gap in the medium-fidelity range of AR/VR prototyping methods, we've created 360theater, which makes use of dioramas and 360° content for creating physical-digital prototypes. We've used our new method in workshops with design students and found that it comes close to the final experience while complementing other methods with different levels of fidelity.
My Ultimate List of Books You Need to Read If You Want to Truly Understand Digital Design: A Work in Progress
This list contains the books I believe everyone who wants to truly understand what digital design is all about needs to read. I've tried to roughly categorize them into more foundational topics and then somewhat along the double diamond: finding the right problem and finding the right solution. To provide a glimpse into the future, I also list some books on designing for an with (a selection of) novel types of interfaces.
My First Article for The Next Web
"It was during my Bachelor’s thesis that I first came into contact with user research; and after that, I fell in love with anything usability and UX design. Today, I’m a UX Manager and take care of a wide variety of design topics. But when you simply look at my diplomas, you wouldn’t expect any… Continue reading My First Article for The Next Web
How to Build and Lead User Experience (UX) Teams
This article presents 9 guidelines for building and leading UX teams. They are based on what I learned from the people who led me as well as my own experience: recruit diverse talent; set up a process (and iterate); involve other teams from the start; be fair; have regular ceremonies; pass on knowledge; have a vision; ask questions (a lot); and make UX visible.
What’s a Design System, Design Language, and Design Language System? And what’s the Difference?
Depending on who you ask, a design system and a design language might be the same thing or not. Regardless, the important point here is that both a system and a language go beyond a simple pattern library. They have to include a set of rules and guidelines to give the included components structure and meaning.
How to Data Analytics (in a Start-up)
1) Data analytics is a lot like UX design. 2) Define the questions to be answered beforehand. 3) Data is meaningless without interpretation. Extensively collaborate with other departments.
2008 – Tales of Design & User Experience 