Tales of Design & User Experience (ToDUX) #12 ⁂ Dear readers & friends, Smashing Magazine has published a new article of mine, which I co-authored with the fantastic Johanna Jagow. The article introduces Iɴᴜɪᴛ, a questionnaire (or instrument) for measuring usability. I developed Iɴᴜɪᴛ already during my Ph.D. studies and presented it at various academic conferences, but only recently… Continue reading How to Measure Usability with Only 7 Questions
Tag: INUIT
5 Foolproof Conversion Rate Optimizations for Your E-commerce Business
When hearing conversion rate optimization, many think of the application of psychological principles such as social proof or scarcity. But before employing those, e-commerce businesses first have to get their fundamentals down—which many don't. In this article, I present five foolproof (and proven) ways to optimize your conversion rate: optimizing your checkout, getting rid of shipping costs (as much as possible), focusing on usability, getting rid of dark patterns, and gaining a deep understanding of your customers.
The Search Interaction Optimization Toolkit – The Essence of my PhD Thesis
My PhD thesis introduces a novel methodology that is named Search Interaction Optimization (SIO) and is used for designing, evaluating and optimizing search engine results pages (so-called SERPs). As a proof-of-concept of this new methodology, I've developed a corresponding SIO toolkit, which comprises a total of seven components1 (most of which have already been introduced in previous… Continue reading The Search Interaction Optimization Toolkit – The Essence of my PhD Thesis
INUIT: The Interface Usability Instrument
As one of the building blocks of my PhD thesis, I have developed a novel instrument for measuring the usability of web interfaces, which is simply called Inuit—the Interface Usability Instrument1. This was necessary because a usability instrument that is suited for the automatic methods for Search Interaction Optimization I have developed in my PhD… Continue reading INUIT: The Interface Usability Instrument
2008 – Tales of Design & User Experience 