How To: Design Team Strategy

Tales of Design & User Experience (ToDUX) #8 ⁂ Dear readers and friends, I hope this newsletter finds you well. I’m excited to share two new articles I’ve published since the last edition and hope you’ll find them interesting and useful. Design Team Strategy I’ve started writing a series on how to develop a comprehensive… Continue reading How To: Design Team Strategy

New Year, New Updates

Tales of Design & User Experience (ToDUX) #7 ⁂ Happy New Year, readers and friends! 🎆 As we begin another year, I wanted to take a moment to welcome any new subscribers who are receiving this newsletter for the first time. I'm excited to have you join our community of design and user experience enthusiasts.… Continue reading New Year, New Updates

ROIs and Poetry ✍🏻

Tales of Design & User Experience (ToDUX) #5 ⁂ Dear readers and friends, ¿Cómo estáis? ☀️ I’ve waited a little with this issue of the newsletter because I wanted to aggregate some content for you first. Mainly, there are two new articles that have been published recently. One is about calculating the ROI of any… Continue reading ROIs and Poetry ✍🏻

There is such a thing as too much data

Tales of Design & User Experience (ToDUX) #4 ⁂ Dear readers and friends, I hope you’re all doing good. 😊 I have a two new pieces, both of which have been published in the UX Collective. The first one—“Listen to users, but only 85% of the time”—investigates why it’s not in the best interest of… Continue reading There is such a thing as too much data

My Ultimate List of Books You Need to Read If You Want to Truly Understand Digital Design: A Work in Progress

This list contains the books I believe everyone who wants to truly understand what digital design is all about needs to read. I've tried to roughly categorize them into more foundational topics and then somewhat along the double diamond: finding the right problem and finding the right solution. To provide a glimpse into the future, I also list some books on designing for an with (a selection of) novel types of interfaces.

My First Article for The Next Web

"It was during my Bachelor’s thesis that I first came into contact with user research; and after that, I fell in love with anything usability and UX design. Today, I’m a UX Manager and take care of a wide variety of design topics. But when you simply look at my diplomas, you wouldn’t expect any… Continue reading My First Article for The Next Web

Successful E-commerce Personalization in 3 (Relatively) Easy Steps

An effective personalization strategy should be treated as a design problem with a structured framework of ideation, implementation, and evaluation. Co-creation workshops are used to brainstorm audiences and personalized content based on credible hypotheses, which are then implemented and continuously monitored to assess the performance of the personalization strategy and individual campaigns. A good strategy focuses on UX while helping with achieving business goals.

More Design, More UX … And More Books

I know I was a little negligent of my blog in 2018 and 2019, and I didn't write nearly as much as I would have liked to. But I'm very determined to improve on this again. (As you might have noticed based on the last three articles I published in pretty quick succession before they… Continue reading More Design, More UX … And More Books

5 Design Methods I’ve Successfully Applied as a UX Manager at C&A

Depending on the environment you have to navigate, it's not always easy to try and apply all of the awesome design methods that are out there, be it due to daily business or a lack of management buy-in. In this article, I describe 5 methods that I have successfully and effectively applied in C&A's eCommerce department: Design Jams, Storyboards, Crazy 8s, 4×4×4, and Buy a Feature.