Recently, I’ve ordered a set of new business cards online and shortly thereafter, I received a confirmation e-mail from Little MOO, the friendly print robot. He told me that he had received my order and was forwarding it to Big MOO, the loyal print machine. Immediately, I had to think of a little robot looking a bit like WALL·E doing some paperwork concerned with my order—and let’s be honest: that one’s pretty cute.
The point I wanna get across here is: A confirmation e-mail (or similar) might seem like a trivial piece of interaction in the process of a purchase. But still, you can do a lot wrong and a lot right there. If your confirmation e-mail is actually able to make me smile instead of immediately forgetting what I just read and then at some point deleting it, that’s a fantastic piece of customer experience! Good customer experience in turn leads to a satisfied and loyal customer. So really, well done, MOO.com! (By the way, I also like the very clean layout and typography of the e-mail—but that’s only a side note.)
(the funny thing is: i can’t really explain why. but i’ll try anyway.)
i believe that there’s sth. inherently beautiful to minimalistic design & content. this is what my sense of aesthetics tells me. i’d always prefer t. capote’s Summer Crossing over f. schätzing’s Limit, ’cause the former tells a beautiful story in 149 pages (🇩🇪 ed.) while the latter requires 1304 pages (🇩🇪 ed.) for telling a story most of which isn’t worth telling. probably the fact that it’s way harder to communicate sth. meaningful with as few resources as possible is what makes the exceptional beauty of minimalism—less is more (mies vd rohe; sorry for borrowing this cliché).
also, as so. who’s not uneducated in cosmology, i believe that our universe is so ‘astonishingly simple’ that who/whatever has created it must be a minimalist, too. so in fact, the most beautiful existing thing dictates us the way to go. thus, i also believe that there’s an exceptionally simple—and hence also elegant—theory of everything.
(btw, i’m rather dissatisfied with how many words this post contains.)