Dear readers and friends, I hope this newsletter finds you well. I’m excited to share two new articles I’ve published since the last edition and hope you’ll find them interesting and useful. Design Team Strategy I’ve started writing a series on how to develop a comprehensive strategy for a digital design team, based on the… Continue reading How To: Design Team Strategy (ToDUX Newsletter #8)
Author: Maximilian Speicher
New Year, New Updates (ToDUX Newsletter #7)
Happy New Year, readers and friends! 🎆 As we begin another year, I wanted to take a moment to welcome any new subscribers who are receiving this newsletter for the first time. I'm excited to have you join our community of design and user experience enthusiasts. Not extremely much has happened since the last newsletter,… Continue reading New Year, New Updates (ToDUX Newsletter #7)
So, how *can* we measure UX? (ToDUX Newsletter #6)
Dear readers and friends, A new article of mine—“So, How Can We Measure UX?”—has been published in the ACM Interactions blog. It’s part two of a three-part series about the proper quantitative measurement of user experience. #2: So, How Can We Measure UX? This one will also be featured in print in the January/February issue… Continue reading So, how *can* we measure UX? (ToDUX Newsletter #6)
ROIs and Poetry ✍🏻 (ToDUX Newsletter #5)
Dear readers and friends, ¿Cómo estáis? ☀️ I’ve waited a little with this issue of the newsletter because I wanted to aggregate some content for you first. Mainly, there are two new articles that have been published recently. One is about calculating the ROI of any design system and the other is about poetry. Yes,… Continue reading ROIs and Poetry ✍🏻 (ToDUX Newsletter #5)
AI Will Be a Thing in Design and Research, but There Are Some Issues to Resolve First
To what extent do digital designers and user researchers in industry make use of AI-powered systems to support their work? The answer seems to be “not much,” as we found in a survey with 34 practitioners. In general, there seems to be little awareness of the specific advantages AI can bring to a design process and which tools are already out there, despite significant issues with existing processes that could be well mitigated with the help of AI. However, designers and researchers are very open to the topic and would appreciate AI-powered systems to support them in both ideation and evaluation. Providing practitioners with such systems that are easily accessible and demonstrate added value holds great opportunities.
Steal This Blog Post!
This is an experiment. If you haven't come here from my own website, Medium, Smashing Magazine, HackerNoon, or any other legit publication where I publish, then you've most probably just read a stolen article. To support me and my writing, please consider having a look at my Medium page; subscribing to my newsletter; or spending… Continue reading Steal This Blog Post!
There is such a thing as too much data (ToDUX Newsletter #4)
Dear readers and friends, I hope you’re all doing good. 😊 I have a two new pieces, both of which have been published in the UX Collective. The first one—“Listen to users, but only 85% of the time”—investigates why it’s not in the best interest of businesses and designers alike to always listen to users… Continue reading There is such a thing as too much data (ToDUX Newsletter #4)
Semantics *do* matter (ToDUX Newsletter #3)
Dear readers, Greetings from Barcelona! 👋🏻 I have a new piece on the differences between UX, Digital Product Design, and UX that has been published on my blog as well as on uxdesign.cc. UX vs. Product Design vs. UI Why did I write yet another article dealing with this never-ending discussion? When digital product design… Continue reading Semantics *do* matter (ToDUX Newsletter #3)
UX vs. Product Design vs. UI: The Never-Ending Battle
Digital product design teams are often referred to as “the UX team” or “the UX/UI team,” which are terminologies that can significantly disturb a proper understanding of what UX and digital product design actually are and what a digital product design team does. For one, the user’s experience can’t be designed in the first place, and “doing UX” goes way beyond the scope of digital product design. For another, saying “UX/UI” isn’t meaningful since they’re neither the same nor separable concepts within a process; one can’t “do UI” without also “doing UX.” Generally speaking, digital product design covers design research, interaction design, and visual design, and it’s a much more accurate term for what’s commonly referred to as “UX” or “UX/UI.” We believe a proper understanding of terminology is essential for being able to deliver one’s best possible work as a designer.
“We Need to Get Rid of Significance in A/B Testing, Seriously!” Published in ACM interactions
The way A/B testing is done in many—if not most—companies today, p-values and significance are pretty much meaningless. Still, decision models often only allow treatments to be implemented if they achieved a "significant uplift". One better alternative is to employ a Bayesian approach which allows to report probabilities for minimum uplifts and to calculate ROI on a case-by-case basis.