The Design Philosophy Behind My New Website

After analyzing my old website, I decided to put more emphasis on (1) identifying and highlighting the pieces of information that are actually useful and (2) a two-dimensional approach to displaying my CV along traditional categories and skills/topics. Moreover, I set myself design constraints that forced me to keep my new website as clean and simple as possible, following the design philosophies of brutalism and Mies van der Rohe.

The Conversion/Usability Framework: How Usability Impacts Profit

Usability is related to customer satisfaction and loyalty and therefore has a direct impact on profit. The Conversion/Usability Framework introduces usability as an additional lever on top of "traditional" means to increase profits, which can and should also be applied beyond E-commerce.

Schrödinger’s Website

Before you receive feedback from users, the user experience and usability of your website are both 'good' and 'bad' at the same time.* Through a good design process you can only raise the chances of user experience and usability manifesting as 'good'** once the feedback arrives. * That is, the factors $latex x$ and $latex… Continue reading Schrödinger’s Website

The U Score: Redesigning Usability Testing

Usability testing is often perceived as cumbersome and time-consuming and therefore not thoroughly applied. This was one of the key observations leading to the topic of my PhD thesis. Particularly conducting tests with actual users is often omitted, which results in the release of suboptimal products and websites. In my thesis, I tackle this problem through more… Continue reading The U Score: Redesigning Usability Testing

The Search Interaction Optimization Toolkit – The Essence of my PhD Thesis

My PhD thesis introduces a novel methodology that is named Search Interaction Optimization (SIO) and is used for designing, evaluating and optimizing search engine results pages (so-called SERPs). As a proof-of-concept of this new methodology, I've developed a corresponding SIO toolkit, which comprises a total of seven components1 (most of which have already been introduced in previous… Continue reading The Search Interaction Optimization Toolkit – The Essence of my PhD Thesis

INUIT: The Interface Usability Instrument

As one of the building blocks of my PhD thesis, I have developed a novel instrument for measuring the usability of web interfaces, which is simply called Inuit—the Interface Usability Instrument1. This was necessary because a usability instrument that is suited for the automatic methods for Search Interaction Optimization I have developed in my PhD… Continue reading INUIT: The Interface Usability Instrument