New Year, New Updates (ToDUX Newsletter #7)

Happy New Year, readers and friends! 🎆 As we begin another year, I wanted to take a moment to welcome any new subscribers who are receiving this newsletter for the first time. I'm excited to have you join our community of design and user experience enthusiasts. Not extremely much has happened since the last newsletter,… Continue reading New Year, New Updates (ToDUX Newsletter #7)

ROIs and Poetry ✍🏻 (ToDUX Newsletter #5)

Dear readers and friends, ¿Cómo estáis? ☀️ I’ve waited a little with this issue of the newsletter because I wanted to aggregate some content for you first. Mainly, there are two new articles that have been published recently. One is about calculating the ROI of any design system and the other is about poetry. Yes,… Continue reading ROIs and Poetry ✍🏻 (ToDUX Newsletter #5)

AI Will Be a Thing in Design and Research, but There Are Some Issues to Resolve First

To what extent do digital designers and user researchers in industry make use of AI-powered systems to support their work? The answer seems to be “not much,” as we found in a survey with 34 practitioners. In general, there seems to be little awareness of the specific advantages AI can bring to a design process and which tools are already out there, despite significant issues with existing processes that could be well mitigated with the help of AI. However, designers and researchers are very open to the topic and would appreciate AI-powered systems to support them in both ideation and evaluation. Providing practitioners with such systems that are easily accessible and demonstrate added value holds great opportunities.

There is such a thing as too much data (ToDUX Newsletter #4)

Dear readers and friends, I hope you’re all doing good. 😊 I have a two new pieces, both of which have been published in the UX Collective. The first one—“Listen to users, but only 85% of the time”—investigates why it’s not in the best interest of businesses and designers alike to always listen to users… Continue reading There is such a thing as too much data (ToDUX Newsletter #4)

Semantics *do* matter (ToDUX Newsletter #3)

Dear readers, Greetings from Barcelona! 👋🏻 I have a new piece on the differences between UX, Digital Product Design, and UX that has been published on my blog as well as on uxdesign.cc. UX vs. Product Design vs. UI Why did I write yet another article dealing with this never-ending discussion? When digital product design… Continue reading Semantics *do* matter (ToDUX Newsletter #3)

UX vs. Product Design vs. UI: The Never-Ending Battle

Digital product design teams are often referred to as “the UX team” or “the UX/UI team,” which are terminologies that can significantly disturb a proper understanding of what UX and digital product design actually are and what a digital product design team does. For one, the user’s experience can’t be designed in the first place, and “doing UX” goes way beyond the scope of digital product design. For another, saying “UX/UI” isn’t meaningful since they’re neither the same nor separable concepts within a process; one can’t “do UI” without also “doing UX.” Generally speaking, digital product design covers design research, interaction design, and visual design, and it’s a much more accurate term for what’s commonly referred to as “UX” or “UX/UI.” We believe a proper understanding of terminology is essential for being able to deliver one’s best possible work as a designer.

Vamos a Barcelona 🏖️ (ToDUX Newsletter #2)

Dear Subscribers, this is the first newsletter sent from my new home, which is indeed Barcelona 🏖️, and I wanna use it to update you on a couple of things. We still need to get rid of significance in A/B testing First of all, my piece on significance and A/B testing has finally been published… Continue reading Vamos a Barcelona 🏖️ (ToDUX Newsletter #2)

Creating Medium-Fidelity Prototypes for AR/VR Experiences

Prototyping in 3D isn't the same as in just two dimensions. Compared to regular, flat websites, augmented and virtual reality have very different requirements when it comes to creating prototypes. To close a gap in the medium-fidelity range of AR/VR prototyping methods, we've created 360theater, which makes use of dioramas and 360° content for creating physical-digital prototypes. We've used our new method in workshops with design students and found that it comes close to the final experience while complementing other methods with different levels of fidelity.

My Ultimate List of Books You Need to Read If You Want to Truly Understand Digital Design: A Work in Progress

This list contains the books I believe everyone who wants to truly understand what digital design is all about needs to read. I've tried to roughly categorize them into more foundational topics and then somewhat along the double diamond: finding the right problem and finding the right solution. To provide a glimpse into the future, I also list some books on designing for an with (a selection of) novel types of interfaces.

KPI-Centered Design

Despite evidence that employing a human-centered design (HCD) approach to product design yields a strong competitive edge, many companies neglect HCD or don't even consider it in the first place. One reason for that is probably that many who think they're working user-centered are practicing something entirely different: KPI-Centered Design. This article inquires into different forms of design processes, into the differences between proper HCD and KPI-Centered Design, and how a resonable compromise can look like: Formulating hypotheses based on evidence rather than just KPIs or gut feeling, and complementing quantitative experimentation with more qualitative insights.