To what extent do digital designers and user researchers in industry make use of AI-powered systems to support their work? The answer seems to be “not much,” as we found in a survey with 34 practitioners. In general, there seems to be little awareness of the specific advantages AI can bring to a design process and which tools are already out there, despite significant issues with existing processes that could be well mitigated with the help of AI. However, designers and researchers are very open to the topic and would appreciate AI-powered systems to support them in both ideation and evaluation. Providing practitioners with such systems that are easily accessible and demonstrate added value holds great opportunities.
Dear readers and friends, I hope you’re all doing good. 😊 I have a two new pieces, both of which have been published in the UX Collective. The first one—“Listen to users, but only 85% of the time”—investigates why it’s not in the best interest of businesses and designers alike to always listen to users… Continue reading There is such a thing as too much data (ToDUX Newsletter #4)
Dear Subscribers, this is the first newsletter sent from my new home, which is indeed Barcelona 🏖️, and I wanna use it to update you on a couple of things. We still need to get rid of significance in A/B testing First of all, my piece on significance and A/B testing has finally been published… Continue reading Vamos a Barcelona 🏖️ (ToDUX Newsletter #2)
Prototyping in 3D isn't the same as in just two dimensions. Compared to regular, flat websites, augmented and virtual reality have very different requirements when it comes to creating prototypes. To close a gap in the medium-fidelity range of AR/VR prototyping methods, we've created 360theater, which makes use of dioramas and 360° content for creating physical-digital prototypes. We've used our new method in workshops with design students and found that it comes close to the final experience while complementing other methods with different levels of fidelity.
There is a plethora of customer research methods out there and it can be difficult to stay on top of things when it comes to choosing the right method for a given research question. Specifically in the realm of product discovery, when it comes down to being able to decide whether an idea generates business value or not, certain methods lack validity or are not properly applied. In this article, André Morys provides an overview over when to use which (combination of) methods(s) for product discovery.
Two research papers I co-authored have been recently accepted to prestigious international conferences: ACM CHI and ICWE. The first one even won a Best Paper Award. 🎉
There is not a single, "best" definition of mixed reality. Instead, there are six widely used and partly competing notions that can be classified based on a 7-D conceptual framework of mixed reality.
Abstract: In the first year, a clear majority of the investigated companies secured more than $0.395m of seed or angel funding; in the second year, a clear majority secured more than $4.366m of Series A or venture funding; and in the third year, a clear majority secured more than $11.131m of Series B funding. At… Continue reading What Do Highly Successful Start-ups Have in Common?
From 2013 till 2016 I've done an industrial Ph.D. at Unister GmbH in Leipzig in cooperation with Chemnitz University of Technology. This means that I worked in Unister's R&D department, which at that time developed a novel semantic search engine, and wrote my thesis about the part I contributed to the project. A few days… Continue reading Pros & Cons of an Industrial Ph.D. Program
When looking at current research, there is plenty of existing work inquiring into how users use search engines1 and how future search interfaces could look like2. Yet, an investigation of users' perceptions of and expectations towards current and future search interfaces is still missing. Therefore, at this year's International Conference on WWW/Internet (ICWI '16) my co-author Martin Gaedke… Continue reading REFOCUS: Current & Future Search Interface Requirements for German-speaking Users