To what extent do digital designers and user researchers in industry make use of AI-powered systems to support their work? The answer seems to be “not much,” as we found in a survey with 34 practitioners. In general, there seems to be little awareness of the specific advantages AI can bring to a design process and which tools are already out there, despite significant issues with existing processes that could be well mitigated with the help of AI. However, designers and researchers are very open to the topic and would appreciate AI-powered systems to support them in both ideation and evaluation. Providing practitioners with such systems that are easily accessible and demonstrate added value holds great opportunities.
Dear Subscribers, this is the first newsletter sent from my new home, which is indeed Barcelona 🏖️, and I wanna use it to update you on a couple of things. We still need to get rid of significance in A/B testing First of all, my piece on significance and A/B testing has finally been published… Continue reading Vamos a Barcelona 🏖️ (ToDUX Newsletter #2)
The theory of Jobs To Be Done explains that too much focus on socio-demographic data and correlations hurts companies. Rather, you have to gain a deeper understanding of your customers, who "hire" your product to help them do certain jobs under certain circumstances. For instance, you don't buy a video game console because you're male and over 30. You hire it to, e.g., do the job "connect with friends".
The corresponding publications are: Maximilian Speicher, Andreas Both and Martin Gaedke (2014). “Ensuring Web Interface Quality through Usability-based Split Testing”. In Proc. ICWE. Maximilian Speicher, Andreas Both and Martin Gaedke (2014). “WaPPU: Usability-based A/B Testing”. In Proc. ICWE (Demos). For more information about WaPPU, please see this previous post. Special thanks go to Fred Funke,… Continue reading How to Infer Usability from User Interactions. My Poster Presented at #ICWE2014
http://www.youtube.com/watch?v=vj4cNi7O4ws The demo video about usability-based A/B testing I created for the 2014 International Conference on Web Engineering is now featured in the media center of the VSR research group at Chemnitz University of Technology. The chair of VSR is Prof. Dr.-Ing. Martin Gaedke, who is the primary advisor of my PhD thesis. The video… Continue reading First Screencast Published in VSR Media Center
The continuous evaluation of an e-commerce company's web applications is crucial for ensuring customer satisfaction and loyalty. Such evaluations are usually performed as split tests, i.e., the comparison of two slightly different versions of the same webpage with respect to a target metric. Usually, metrics that stakeholders are interested in include completed checkout processes, submitted… Continue reading Usability-based Split Testing or How to infer web interface usability from user interactions
Guessing the relevance of delivered search results is one of the biggest issues for today's search engines. The particular problem is that it's difficult to obtain explicit statements from users about whether they found what they were searching for. Clicks are commonly used to guess relevance (using so-called "click models") but they are far from… Continue reading StreamMyRelevance! Predicting Search Result Relevance from Streams of Interactions
End of February, I submitted four contributions to the 14th International Conference on Web Engineering: two full papers, one demo and one poster. Of these four submissions, all were accepted and will be presented at the conference, which is to be held in Toulouse (see map below) from July 1 to July 4. In the… Continue reading 4 Submissions accepted at International Conference on Web Engineering (ICWE)