User Experience Rule #6

VI. A good product doesn’t need dark patterns.

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Schrödinger’s Website

Before you receive feedback from users, the user experience and usability of your website are both ‘good’ and ‘bad’ at the same time.* Through a good design process you can only raise the chances of user experience and usability manifesting as ‘good’** once the feedback arrives.

* That is, the factors x and y of a linear combination U = x\ \mathrm{good} + y\ \mathrm{bad} with x + y = 1 are unknown.
** Subject to definition. For instance, x > y or x \geq \frac{2}{3}.