User Experience Rule #6

VI. A good product doesn’t need dark patterns.


Schrödinger’s Website

Before you receive feedback from users, the user experience and usability of your website are both ‘good’ and ‘bad’ at the same time.* Through a good design process you can only raise the chances of user experience and usability manifesting as ‘good’** once the feedback arrives.

* That is, the factors x and y of a linear combination U = x\ \mathrm{good} + y\ \mathrm{bad} with x + y = 1 are unknown.
** Subject to definition. For instance, x > y or x \geq \frac{2}{3}.