VI. A good product doesn't need dark patterns.
Before you receive feedback from users, the user experience and usability of your website are both 'good' and 'bad' at the same time.* Through a good design process you can only raise the chances of user experience and usability manifesting as 'good'** once the feedback arrives. * That is, the factors $latex x$ and $latex… Continue reading Schrödinger’s Website
V. Good UX aims at reducing tooltips, tutorials and FAQs to a minimum.
IV. If your interface makes people feel stupid, they'll try to avoid it in the future. Nobody likes to feel stupid.
III. It's the little things that matter.
II. Never hide primary information behind an additional click the user has to perform! Keep the number of necessary clicks as low as possible. For example, in search engines, do not (never ever!) require a user to click twice before they reach their desired result.
I. If a functionality of an app is hidden in such a way that I can't find it, that functionality is nonexistent.