VI. A good product doesn't need dark patterns.
Tag: rule
User Experience Rule #5
V. Good UX aims at reducing tooltips, tutorials and FAQs to a minimum.
User Experience Rule #4
IV. If your interface makes people feel stupid, they'll try to avoid it in the future. Nobody likes to feel stupid.
User Experience Rule #3
III. It's the little things that matter.
User Experience Rule #2
II. Never hide primary information behind an additional click the user has to perform! Keep the number of necessary clicks as low as possible. For example, in search engines, do not (never ever!) require a user to click twice before they reach their desired result.
User Experience Rule #1
I. If a functionality of an app is hidden in such a way that I can't find it, that functionality is nonexistent.
2008 – Tales of Design & User Experience 