Tales of Design & User Experience (ToDUX) #17 ⁂ Dear readers and friends, Let’s talk about pain. Not the metaphorical “growth” kind of pain. But the kind that comes from hour-long wrestling matches with digital products in 2025 that should just work by now—yet, here we are. My latest article in The UX Collective, “It’s incredible… Continue reading UX should be easy by now. So why isn’t it?
Tag: business
KPI-Centered Design
Despite evidence that employing a human-centered design (HCD) approach to product design yields a strong competitive edge, many companies neglect HCD or don't even consider it in the first place. One reason for that is probably that many who think they're working user-centered are practicing something entirely different: KPI-Centered Design. This article inquires into different forms of design processes, into the differences between proper HCD and KPI-Centered Design, and how a resonable compromise can look like: Formulating hypotheses based on evidence rather than just KPIs or gut feeling, and complementing quantitative experimentation with more qualitative insights.
The Conversion/Usability Framework: How Usability Impacts Profit
Usability is related to customer satisfaction and loyalty and therefore has a direct impact on profit. The Conversion/Usability Framework introduces usability as an additional lever on top of "traditional" means to increase profits, which can and should also be applied beyond E-commerce.
2008 – Tales of Design & User Experience 