Tales of Design & User Experience (ToDUX) #17 ⁂ Dear readers and friends, Let’s talk about pain. Not the metaphorical “growth” kind of pain. But the kind that comes from hour-long wrestling matches with digital products in 2025 that should just work by now—yet, here we are. My latest article in The UX Collective, “It’s incredible… Continue reading UX should be easy by now. So why isn’t it?
Tag: customer centricity
Practical Approaches to Customer Centricity in Product Development
Products often tend to be technology-driven, without actually solving a real problem of real users ‒ we see companies and products fail every day because money was invested in the wrong idea. In contrast, a truly customer-centric approach ensures you enter the right market with the right product, thus increasing user experience, loyalty, and profitability ‒ a win-win situation. One format for user-centered innovation projects are Design Sprints, which allow for a first validation of a product idea within a week.
2008 – Tales of Design & User Experience 