Design Thinking is often considered a buzzword or bullshit and many people—even if familiar with the concept—struggle to define it in a brief, but concise way. In this article, I develop such a definition: "Design Thinking is the understanding that the process is the design and therefore all people involved, no matter their role, are responsible for creating a product that is useful, functional, aesthetically appealing, and affordable."
Earlier this year, I submitted a research paper about a concept called usability-based split testing1 to a web engineering conference (Speicher et al., 2014). My evaluation involved a questionnaire that asked for ratings of different usability aspects—such as informativeness, readability etc.—of web interfaces. So obviously, I use the word “usability” in that paper a lot;… Continue reading What is ›Usability‹?