Tag: demo

First Screencast Published in VSR Media Center

Maximilian SpeicherLeave a comment

http://www.youtube.com/watch?v=vj4cNi7O4ws The demo video about usability-based A/B testing I created for the 2014 International Conference on Web Engineering is now featured in the media center of the VSR research group at Chemnitz University of Technology. The chair of VSR is Prof. Dr.-Ing. Martin Gaedke, who is the primary advisor of my PhD thesis. The video… Continue reading First Screencast Published in VSR Media Center

Usability-based Split Testing or How to infer web interface usability from user interactions

Maximilian Speicher1 Comment

The continuous evaluation of an e-commerce company's web applications is crucial for ensuring customer satisfaction and loyalty. Such evaluations are usually performed as split tests, i.e., the comparison of two slightly different versions of the same webpage with respect to a target metric. Usually, metrics that stakeholders are interested in include completed checkout processes, submitted… Continue reading Usability-based Split Testing or How to infer web interface usability from user interactions