How To: Design Team Strategy

Tales of Design & User Experience (ToDUX) #8 ⁂ Dear readers and friends, I hope this newsletter finds you well. I’m excited to share two new articles I’ve published since the last edition and hope you’ll find them interesting and useful. Design Team Strategy I’ve started writing a series on how to develop a comprehensive… Continue reading How To: Design Team Strategy

The Conversion/Usability Framework: How Usability Impacts Profit

Usability is related to customer satisfaction and loyalty and therefore has a direct impact on profit. The Conversion/Usability Framework introduces usability as an additional lever on top of "traditional" means to increase profits, which can and should also be applied beyond E-commerce.