Despite evidence that employing a human-centered design (HCD) approach to product design yields a strong competitive edge, many companies neglect HCD or don't even consider it in the first place. One reason for that is probably that many who think they're working user-centered are practicing something entirely different: KPI-Centered Design. This article inquires into different forms of design processes, into the differences between proper HCD and KPI-Centered Design, and how a resonable compromise can look like: Formulating hypotheses based on evidence rather than just KPIs or gut feeling, and complementing quantitative experimentation with more qualitative insights.
In my capacity as the chief data analyst of bitstars, it's one of my key responsibilities to regularly compile all relevant figures concerning our web platform HoloBuilder. These figures are mostly intended for people who don't have the time to dive deeply into some fancy but complicated statistics. Hence, from the user experience perspective it's… Continue reading What ’bout some fancy dashboards for ya? Power BI vs. Geckoboard