The theory of Jobs To Be Done explains that too much focus on socio-demographic data and correlations hurts companies. Rather, you have to gain a deeper understanding of your customers, who "hire" your product to help them do certain jobs under certain circumstances. For instance, you don't buy a video game console because you're male and over 30. You hire it to, e.g., do the job "connect with friends".
Recently, I've ordered a set of new business cards online and shortly thereafter, I received a confirmation e-mail from Little MOO, the friendly print robot. He told me that he had received my order and was forwarding it to Big MOO, the loyal print machine. Immediately, I had to think of a little robot looking… Continue reading Little MOO, the Friendly Print Robot – That’s Customer Experience!