Tales of Design & User Experience (ToDUX) #13 ⁂ Dear readers & friends, It’s been a while, and I’m sorry for that. I’ve been suffering from a mild case of writer’s block for the better part of the past year. But I’ve managed to turn things around and could finally finish my five-part article series… Continue reading A Vision for the Team: The Conclusion of my Series on Design Team Strategy
Tag: North Star
KPI-Centered Design
Despite evidence that employing a human-centered design (HCD) approach to product design yields a strong competitive edge, many companies neglect HCD or don't even consider it in the first place. One reason for that is probably that many who think they're working user-centered are practicing something entirely different: KPI-Centered Design. This article inquires into different forms of design processes, into the differences between proper HCD and KPI-Centered Design, and how a resonable compromise can look like: Formulating hypotheses based on evidence rather than just KPIs or gut feeling, and complementing quantitative experimentation with more qualitative insights.
2008 – Tales of Design & User Experience 