Tales of Design & User Experience (ToDUX) #14 ⁂ Dear readers & friends, So, yeah, this year hasn’t exactly been newsletter-heavy from my side, and I’m sorry for that. I would’ve loved to write more here, but first, there was that writer’s block thing (I wrote about it in the last edition) and after I… Continue reading A Bit of Behavioral Science at the End of the Year
Tag: personalization
Successful E-commerce Personalization in 3 (Relatively) Easy Steps
An effective personalization strategy should be treated as a design problem with a structured framework of ideation, implementation, and evaluation. Co-creation workshops are used to brainstorm audiences and personalized content based on credible hypotheses, which are then implemented and continuously monitored to assess the performance of the personalization strategy and individual campaigns. A good strategy focuses on UX while helping with achieving business goals.
2008 – Tales of Design & User Experience 