Tag: research paper

Usability-based Split Testing or How to infer web interface usability from user interactions

Maximilian Speicher1 Comment

The continuous evaluation of an e-commerce company's web applications is crucial for ensuring customer satisfaction and loyalty. Such evaluations are usually performed as split tests, i.e., the comparison of two slightly different versions of the same webpage with respect to a target metric. Usually, metrics that stakeholders are interested in include completed checkout processes, submitted… Continue reading Usability-based Split Testing or How to infer web interface usability from user interactions

StreamMyRelevance! Predicting Search Result Relevance from Streams of Interactions

Maximilian SpeicherLeave a comment

Guessing the relevance of delivered search results is one of the biggest issues for today's search engines. The particular problem is that it's difficult to obtain explicit statements from users about whether they found what they were searching for. Clicks are commonly used to guess relevance (using so-called "click models") but they are far from… Continue reading StreamMyRelevance! Predicting Search Result Relevance from Streams of Interactions