Tales of Design & User Experience (ToDUX) #12 ⁂ Dear readers & friends, Smashing Magazine has published a new article of mine, which I co-authored with the fantastic Johanna Jagow. The article introduces Iɴᴜɪᴛ, a questionnaire (or instrument) for measuring usability. I developed Iɴᴜɪᴛ already during my Ph.D. studies and presented it at various academic conferences, but only recently… Continue reading How to Measure Usability with Only 7 Questions
Tag: System Usability Scale
User Experience Is an Elusive Thing, or Conversion Rate & Average Order Value Are Not UX Metrics!
In this article, I review six metrics commonly used to measure UX: conversion rate (CR), average order value (AOV), task success rate, time on task, Net Promoter Score® (NPS), and the System Usability Scale (SUS). CR, AOV, and NPS do not fulfil the definition of a UX metric while task success rate, time on task, and SUS do. Still, none of the metrics (alone) is suitable to reliably measure the UX of a digital product.
2008 – Tales of Design & User Experience 