Dear readers and friends, I hope you’re all doing good. 😊 I have a two new pieces, both of which have been published in the UX Collective. The first one—“Listen to users, but only 85% of the time”—investigates why it’s not in the best interest of businesses and designers alike to always listen to users… Continue reading There is such a thing as too much data (ToDUX Newsletter #4)
Digital product design teams are often referred to as “the UX team” or “the UX/UI team,” which are terminologies that can significantly disturb a proper understanding of what UX and digital product design actually are and what a digital product design team does. For one, the user’s experience can’t be designed in the first place, and “doing UX” goes way beyond the scope of digital product design. For another, saying “UX/UI” isn’t meaningful since they’re neither the same nor separable concepts within a process; one can’t “do UI” without also “doing UX.” Generally speaking, digital product design covers design research, interaction design, and visual design, and it’s a much more accurate term for what’s commonly referred to as “UX” or “UX/UI.” We believe a proper understanding of terminology is essential for being able to deliver one’s best possible work as a designer.