Two research papers I co-authored have been recently accepted to prestigious international conferences: ACM CHI and ICWE. The first one even won a Best Paper Award. 🎉
Category: Usability / User Experience
The Conversion/Usability Framework: How Usability Impacts Profit
Usability is related to customer satisfaction and loyalty and therefore has a direct impact on profit. The Conversion/Usability Framework introduces usability as an additional lever on top of "traditional" means to increase profits, which can and should also be applied beyond E-commerce.
User Experience Rule #6
VI. A good product doesn't need dark patterns.
How to Data Analytics (in a Start-up)
1) Data analytics is a lot like UX design. 2) Define the questions to be answered beforehand. 3) Data is meaningless without interpretation. Extensively collaborate with other departments.
Before you receive feedback from users, the user experience and usability of your website are both 'good' and 'bad' at the same time.* Through a good design process you can only raise the chances of user experience and usability manifesting as 'good'** once the feedback arrives. * That is, the factors $latex x$ and $latex… Continue reading Schrödinger’s Website
The U Score: Redesigning Usability Testing
Usability testing is often perceived as cumbersome and time-consuming and therefore not thoroughly applied. This was one of the key observations leading to the topic of my PhD thesis. Particularly conducting tests with actual users is often omitted, which results in the release of suboptimal products and websites. In my thesis, I tackle this problem through more… Continue reading The U Score: Redesigning Usability Testing
Lean Support: The Case of HoloBuilder
When I started working on HoloBuilder.com over a year ago, there was no support. Of course, we would've immediately helped anyone who sent us a question via e-mail or Twitter, but those options weren't communicated anywhere. Users accessing HoloBuilder ended up directly in our augmented/virtual reality creator, the only way for communication with us being a… Continue reading Lean Support: The Case of HoloBuilder
User Experience Rule #5
V. Good UX aims at reducing tooltips, tutorials and FAQs to a minimum.
User Experience Rule #4
IV. If your interface makes people feel stupid, they'll try to avoid it in the future. Nobody likes to feel stupid.
User Experience Rule #3
III. It's the little things that matter.