Dear readers, Greetings from Barcelona! 👋🏻 I have a new piece on the differences between UX, Digital Product Design, and UX that has been published on my blog as well as on uxdesign.cc. UX vs. Product Design vs. UI Why did I write yet another article dealing with this never-ending discussion? When digital product design… Continue reading Semantics *do* matter (ToDUX Newsletter #3)
Tag: growth marketing
“Growth Marketing Considered Harmful” Published in i-com
I'm proud that my article "Growth Marketing Considered Harmful" has been published in the latest issue of i-com ‒ Journal of Interactive Media. Abstract: In today’s e-commerce industry, conversion rate optimization is often considered essentially the same as user experience optimization. In addition, there is a strong focus on quantitative experimentation, which some deem a… Continue reading “Growth Marketing Considered Harmful” Published in i-com
2008 – Tales of Design & User Experience 