The year is almost over and my blog 2008 is almost 2 years old now. A lot has changed since I started it: I wrote up my PhD thesis (that I can hopefully defend soon), started a new job at HoloBuilder.com—one of Germany’s most innovative Augmented and Virtual Reality startups—and moved from Leipzig to Aachen. So I decided it’s about time for my blog to get a fresh new look.
First, I’ve switched to the Libre theme, which I like even more than the previous one (Typo) due to its clean and slim, yet sophisticated look and beautiful typography (cf. why i’m a minimalist). Second, I’ve finally designed a logo for my blog, which you can see above. I believe it makes a pretty good match with the new overall look & feel and reflects my love for minimalist design. What d’ya think?
Recently, I’ve ordered a set of new business cards online and shortly thereafter, I received a confirmation e-mail from Little MOO, the friendly print robot. He told me that he had received my order and was forwarding it to Big MOO, the loyal print machine. Immediately, I had to think of a little robot looking a bit like WALL·E doing some paperwork concerned with my order—and let’s be honest: that one’s pretty cute.
The point I wanna get across here is: A confirmation e-mail (or similar) might seem like a trivial piece of interaction in the process of a purchase. But still, you can do a lot wrong and a lot right there. If your confirmation e-mail is actually able to make me smile instead of immediately forgetting what I just read and then at some point deleting it, that’s a fantastic piece of customer experience! Good customer experience in turn leads to a satisfied and loyal customer. So really, well done, MOO.com! (By the way, I also like the very clean layout and typography of the e-mail—but that’s only a side note.)