Design Thinking is often considered a buzzword or bullshit and many people—even if familiar with the concept—struggle to define it in a brief, but concise way. In this article, I develop such a definition: "Design Thinking is the understanding that the process is the design and therefore all people involved, no matter their role, are responsible for creating a product that is useful, functional, aesthetically appealing, and affordable."
Usability is related to customer satisfaction and loyalty and therefore has a direct impact on profit. The Conversion/Usability Framework introduces usability as an additional lever on top of "traditional" means to increase profits, which can and should also be applied beyond E-commerce.
VI. A good product doesn't need dark patterns.
1) Data analytics is a lot like UX design. 2) Define the questions to be answered beforehand. 3) Data is meaningless without interpretation. Extensively collaborate with other departments.
Traurig sein hat keinen Sinn, die Sonne scheint auch weiterhin. — Farin Urlaub: "Sonne" (2005) I know, I know. Not yet another one of those "How to find happiness" articles 🙄. So why am I writing this anyway? First of all, I think that writing is probably the best way of self⸗reflection—sadly, an art that is performed way… Continue reading Happiness—How Does It Work?
"Sorry, we are out of stock!" is an unpleasantly common sentence customers of Indian retailers hear every day. This is because due to a lack of appropriate systems, retailers are having problems with maintaining their stock and accurately anticipating the necessary quantities of each product. With their business network Ganges, SAP intend to tackle this… Continue reading Talking Design Thinking with Abhijit De
Abstract: In the first year, a clear majority of the investigated companies secured more than $0.395m of seed or angel funding; in the second year, a clear majority secured more than $4.366m of Series A or venture funding; and in the third year, a clear majority secured more than $11.131m of Series B funding. At… Continue reading What Do Highly Successful Start-ups Have in Common?
Use a notebook Sketch every idea you have Communicate visually Observe your target audience Build prototypes Talk to people without domain knowledge Discuss with people you don't know Never neglect crazy ideas Think about technology later Don't stick to a particular order Test every hypothesis Never just assume things Practice empathy Be satisfied with 'good enough'… Continue reading How to Design Think
From 2013 till 2016 I've done an industrial Ph.D. at Unister GmbH in Leipzig in cooperation with Chemnitz University of Technology. This means that I worked in Unister's R&D department, which at that time developed a novel semantic search engine, and wrote my thesis about the part I contributed to the project. A few days… Continue reading Pros & Cons of an Industrial Ph.D. Program
When looking at current research, there is plenty of existing work inquiring into how users use search engines1 and how future search interfaces could look like2. Yet, an investigation of users' perceptions of and expectations towards current and future search interfaces is still missing. Therefore, at this year's International Conference on WWW/Internet (ICWI '16) my co-author Martin Gaedke… Continue reading REFOCUS: Current & Future Search Interface Requirements for German-speaking Users