How to Design Think

• Use a notebook
• Sketch every idea you have
• Communicate visually
• Observe your target audience
• Build prototypes
• Talk to people without domain knowledge
• Discuss with people you don’t know
• Never neglect crazy ideas
• Think about technology later
• Don’t stick to a particular order
• Test every hypothesis
• Never just assume things
• Practice empathy
• Be satisfied with ‘good enough’
• Strive to improve people’s lives
• Always collect feedback
• Consider cultural differences
• Listen
• Never let sunk costs bias you
• Start over if necessary

(This article has also been published in theuxblog.com on Medium.)